![]() ![]() Here's what you need to know about DuckDuckGo and how it tries to keep your searches more secure. While it doesn't track users, DuckDuckGo's app was downloaded more than 50 million times between July 2020 and June 2021 - more than all other years combined since its 2008 launch. ![]() But DuckDuckGo - which has invested increasingly in an advertising campaign - sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta.Īfter major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers - and are opting out of being tracked when they can. There are other private browsers, such as Brave, that block trackers and third-party cookies monitoring your activity as you search the web. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online. Sometimes, you just want a little privacy in your browsing. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. DuckDuckGo is also flat-out against the concept of re-targeting ads.Online tracking can be obnoxious. In its opposition, the company says nothing prevents third-party trackers on websites from utilizing Topics and that other "fingerprints" to create more detailed profiles of their targets and that some of the potential topics could be particularly sensitive to certain users. Alternatively, DuckDuckGo is promoting its Chrome extension which blocks both Topics and FLEDGE. ![]() Users are told to head into Chrome's settings, look at the Privacy and security section for Privacy Sandbox toggles and then make sure they've unchecked the box for Privacy Sandbox trials. Both come out of Google's Privacy Sandbox initiative. ![]() The latter would facilitate "remarketing" or continuous, personal ad campaigns. The former is meant to gather information about the user by associating certain topics from the sites they visit and the searches they make, then determine an ad to sell them. In its Spread Privacy blog, DuckDuckGo is urging Google Chrome users to block Google's latest experimental tracking APIs, Topics and FLEDGE. ![]()
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